Saturday, August 1, 2009

Inspired wining and dining at Juno


During a short visit to try and sort out my passport in Paarl, I quickly popped into Juno cafe on the Main Street to meet my friends for breakfast. Not only do they make the most delicious flapjacks with bacon and honey here, but it is also the artist's studio of Tertia du Toit whose paintings grace the labels of Juno wines and made them famous.

Juno is a great example of successful collaboration between artists. The wine maker, fine artist and chef all add to the cumulative success of Juno as a brand. That's what a lot of wine brands lack these days - a story to stir the heart strings of potential customers.

The Chilean wine brand Castillero del Diablo is a great example of a successful wine brand with a story. Castillero del Diablo translates as 'Cellar of the Devil' and the legend stems from the 19th century when the family patron became fed up with wine being stolen from his cellars. He started a rumour that a devil lives in his wine cellar and since superstition was at the order of the day, this worked wonders. While other wineries continued having problems, no one dared to steal from the cellar of the devil.

Both Castillero del Diablo and Juno unintentionally added the perfect twist to their label. Who could have known that Tertia du Toit's paintings of local women would become so popular and help to escalate the wine brand to where it is today. Even then, the team still managed to extend their success by opening this lovely restaurant and wine shop.

The food is well presented, tastes like home and goes down well with the carefully chosen drinks on the menu. Definitely recommended as a memorable meal as well as a wonderful place to buy tasteful souvenirs that smacks of the Cape.

7 comments:

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